Following your fascinations is the true antidote to trend-led design | From Form

At February’s Nicer Tuesdays, the Dutch design studio joined us to share the origins of their playful, analogue approach. Giving us a peek behind the scenes into the objects and ideas that have influenced their annual creative campaigns for Amsterdam’s Museum Night, From Form’s founders demonstrated that creative inspiration can be found in the most unusual of places. https://fromform.nl/ https://www.itsnicethat.com/nicer-tue... https://www.mpb.com/en-uk

From Form’s Museum Night: A Flipbook of Colour

I recently watched a Nicer Tuesdays talk on YouTube with From Form, a Dutch design studio known for mixing graphic design, film, and set design in really playful ways. One project that stuck with me was their work for Museum Night Amsterdam.

They created a flipbook-style animation filled with bold colours and shifting shapes — a clever way to reflect the huge range of museums and experiences people could explore that night. Each frame felt like turning a page, capturing that sense of moving from one exhibition to the next.

What I loved was how simple but smart it was — the design wasn’t just eye-catching, it told a story about choice, movement, and spontaneity. It’s a great reminder that good design doesn’t have to be complicated to be effective.

If you're into design that’s fun, thoughtful, and full of character, I’d definitely recommend watching their talk here and checking out their work at fromform.nl.